FORGOT YOUR DETAILS?

Effetto Mariposa

The Science of Details

Applied to Cycling

Lorenz Attractor
Picture courtesy of wikipedia

Chaos theory and the Butterfly Effect

A rough summary of the Chaos Theory is that even the smallest changes, within specific environments, are not neglect able.

The so called nonlinear dynamic systems show infact sensitive dependence on initial conditions, so that small variations of the initial condition may produce large variations in the long term behaviour of the system.

Examples of such systems are part of our daily life: atmospheric weather, how smoke moves in the air, the frequency of drops falling from a leaking tap.. and so many more.

The sensitive dependence on initial conditions goes popularly under the name of Butterfly Effect since the famous sentence of scientist Edward Lorenz “the flap of a butterfly’s wings in Brazil can set off a tornado in Texas” and has become synonymous of disasters generated by small and unsuspectable events.

Effetto Mariposa takes its inspiration from this scientific background. Taking a giant (logic) leap, the extra torque an unaware mechanic applies to a screw could be similar to the flap of a butterfly’s wing setting off the tornado… and the result could be a cracked carbon handlebar.

There’s also a positive reading of our obsession for details, though: in a sport where win and loss are a matter of fractions of a second (track-racing, time-trialling..), the winning ‘flap’ can be given by a tyre sealant with a formula unlike any of its competitors, or by an inflate & repair cartridge that really works.

Effetto Mariposa targets both aspects: preventing damages and creating tiny winning advantages, all this taking care of the details most are under-estimating .

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LOCAL DEALERS

Bike Store

1A Tampines Street 92
#01-15 SAFRA Tampines Club House
Singapore 528882
Tel: +65 96661617

Cann Asia @ Frankel

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Chapter 2 Cycle

451 Ang Mo Kio Avenue 10
#01-1761
Singapore 560451
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Culture Storck

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Singapore 787438
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43 Kampong Bahru Road
Singapore 169359
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EMF Cycles

820 Tampines Street 81
#01-518
Singapore 520820
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E-Walker

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#01-52
Singapore 408861
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#02-12 Singapore 190465
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Singapore 768160
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Singapore 573960
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Monotine

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#01-160 Singapore 409751
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My Bike Shop Too!

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Singapore 573971
Tel: +65 66941750

Pedal Pro

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#01-84 Midview City
Singapore 573969
Tel: +65 66590481

Rad Station

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Singapore 149544
Tel: +65 64736500

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Singapore 279883
Tel: +65 64664224

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79 Upper East Coast Road
Singapore 455219
Tel: +65 64416828

REGIONAL DEALERS

Spinwarriors - Indonesia

Horizon Broadway M5/7
The Icon BSD City
Tangerang 15341, Indonesia
Email: info@spinwarriors.com

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